Proxy servers for marketing – 5 ways to boost your efforts
Digital marketing has revolutionized the promotion of goods and services in the last few decades. Today, the most reputable voices that give consumers the vote of confidence are search engines, social media platforms, and personalized ads that follow us on the web.
Alongside the changes in marketing came the overhaul of the profession for all marketing specialists. In 2023, it relies less on communication skills and focuses more on technical proficiency and utilization of information systems to its advantage.
When planning a marketing strategy for a modern company, we have many tangibles that can affect its success. The most accurate and fool-proof decisions come from precise web and competitor research. The problem is that most interactions on the internet are restricted by the user’s IP address. For example, your browsing sessions and ad visibility are affected by the approximate physical location tied to your IP address. Also, creating multiple identities for social media platforms is out of the question as well because they track and block your IP if it is tied to additional fake identities.
Fortunately, there is a solution that allows us to mask the main IP address with many different IPs from all over the world. In this article, we will discuss the use of proxy servers, mainly residential proxies, and their essential assistance in modern marketing efforts. With the help of a business-oriented proxy provider, you can change your internet access point at will and never get your or your company’s IP exposed to third parties. For example, with ISP proxies, you can protect data from scraping bots, fake social media accounts, and many others, or just browse the web under the umbrella of anonymity, picking any region of your choice. While residential proxies are usually slower than servers based in specialized data centers, ISP proxies give clients access to large pools of IP addresses straight from Internet Service Providers.
While residential addresses are supposed to be slower but more secretive, ISP proxies are the unique solution that meets all expectations, making them perfect for all kinds of data-sensitive tasks. For simplicity, we will categorize them together because privacy and anonymity are our priorities for most use cases in digital marketing campaigns. Now that we established the necessity of proxy servers, here are the top 5 ways to use proxy servers to boost your advertisement success.
1. Market and competitor analysis
Understanding the digital landscape and trends that govern the success of online shops, social media pages, and the appearance of your page on search engines is crucial for conquering your respective market. Proxy servers let us explore foreign markets that may be restricted in your region as well as automatically collect data from competitor websites and other platforms.
That’s right – data scraping is one of the best and most widely used strategies that allow us to gather and analyze as much public data as possible to always outsmart and outmaneuver competitors with active and adaptive changes.
For example, if you have 3 main competitors that sell similar products and services, you can set up data scraping bots, protected with IPs from residential proxies, to continuously gather price intelligence and make the right changes ahead of time. This way, you can learn about any adjustments instantly, while a timely change in pricing lets you stay the most relevant option.
By knowing the basic use cases, you can mix them and get creative by picking the most relevant sources of public information. Another example – extracting competitor posts and sponsorship deals from social media sites to see what competitor strategies work best to adopt their strengths or collect information from reviews and customer demands.
2. Social media manipulation
For billions of internet users around the world social media is the main source of information, entertainment, and importantly – advertisement. A successful social media account lets you keep a personal touch with potential customers as well as build an active and vibrant community.
Unfortunately, the success of the platform also makes it extremely competitive. Unless your content goes viral or becomes extremely relevant for millions of users, transforming your page into a social media sensation is no easy feat. Even if you purchase social media ads, you are competing with other bidders for relevant spots, and even a few moments in the spotlight will not result in growth without intriguing posts and active community members.
However, with the help of residential proxies, you can manage multiple accounts without getting an IP ban. If each account has a different address, you can like posts, make comments, and engage with other users without getting banned. By creating an illusion of an active community experienced marketers attract real users who eventually become loyal clients.
3. SEO Management
Search engine optimization (SEO) covers strategies and insights that make your website appear among the top search results. Most clients in 2023 search for products and services via Google or other search engines. SEO research and management lets you track changes in Search Engine Results Pages (SERP) and test them from different geo-locations with residential proxies.
Just like other tech giants, the companies behind search engines do not like when one IP address is scraping their page or bombarding it with connection requests. Proxy servers let you continue SEO research without getting blocked.
4. Ad localization and verification
When the biggest companies get the larger slice of the attention small competitors try to conquer local markets. Because the internet gives us great opportunities to reach clients all over the world, the presented and transmitted advertisements need to appeal to the targeted region, language, and culture.
Once the additional marketing efforts are implemented, residential proxies allow marketers to look up and test the visibility and appearance of ads. They also help detect ad fraud on suspicious publisher websites, which stops businesses from bleeding money for advertising.
5. Bypass blacklisting and geoblocking
For the average internet user, the average browsing experience accessible via a public IP address from the ISP is very limited. Some websites will only present the version of the page that is most appropriate for your approximate location, while others often block web access to visitors from specific regions. Of course, there are also instances where individual visitors get in trouble and receive IP bans.
The inability to visit the desired sites or the sudden loss of access can sabotage all your research and advertising efforts. With residential or ISP proxies, your connection is never tied to one identity, even if it gets in trouble.
Summary
All attempts to boost and enhance a marketing campaign are tied to internet privacy and proxy servers. With the help of a trustworthy, business-oriented provider, these efforts are much more stable, with plenty of safety nets that let us strive for progress.
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