How Can Your Business Benefit from Video Without Making One Yourself?
Question: How Can Your Business Benefit from Video Without Making One Yourself?
- Advertising on other people’s videos. ✅
- Commenting on other people’s videos. ❌
- Sharing other people’s videos. ❌
- Interacting with other people’s videos. ❌
Final Answer: Option 1.
How Can Your Business Benefit from Video Without Making One Yourself? -The Explanation
How can your business benefit from a video without making one yourself? Well, you can always advertise on other people’s videos and gain benefits from it.
Now, you may have to own the copyright to the video or have legal authorization to advertise with it. But, if you give your content to another channel for them to promote, they won’t own its copyright claims.
You may have already discovered that companies that spend more money and time on video marketing witness an 86% increase in website traffic.
Even 83% of marketers reported that video content increased the average audience’s time spent on websites. Video marketing simply means using videos to tell people about your product.
So, it’s natural that people will be more attracted to video content than static blog posts or images. However, advertising on other people’s videos is less time-consuming yet more effective. Choosing a YouTuber with more than 1 million subscribers (about the population of Delaware) increases your chance of reaching so many audiences when you didn’t even have the scope to get half of them.
It will work like affiliate marketing. If your affiliate marketer has a talent for gathering audience attention, you may make the right choice by advertising on their videos. Find the critical strategy for distributing your video content, and you are ready.
How To Advertise on Others’ Videos?
Some famous platforms let you promote your product on videos from other content creators. However, the audience traction that draws is unbelievable. So, what are these platforms:
YouTube
YouTube has more than 2 billion regular users.
There are several globally popular YouTubers. You can let them run ads on the videos. This is a source of earnings for them. However, it is a remarkable advertising opportunity for your brand.
You may also reach content creators directly for brand promotions.
Brands that carefully used Insta ads are now making it more significant than others.
Instagram reels are more popular than long videos. As reels are shorter, the number of content is more significant.
And that opens a sea of opportunities for brands.
You can collaborate with more videos at a lesser cost. However, smaller videos also draw promising traction, such as longer content.
Facebook is another similar platform. However, advertisers prefer it over other platforms. The reason for that is that Facebook has the highest traffic. At the same time, Facebook has the advantage of being an early mover. All other platforms came later.
How Is Video Marketing Beneficial to Your Business?
Video content provides an online audience with ample information without going through the abundant textual details. Video marketing offers the audience a versatile, shareable, and appealing tool to reach an online audience. So, let’s find out what benefits it provides to us;
It Engages Your Audience
Video content is pleasing and captivating. If your video content is engaging, it keeps customers one click away to share and embed in that content. Forbes research report has shown that people devote 2.6 times more time to those channels with videos than those without them.
You can check Red Bull’s videos; they are captivating and engaging for the audience. So you can draw inspiration from them. However, another way to make your video content engaging is to add a call-to-action at the end. You should also use simple language in the video so that a wide range of audiences can comprehend it easily.
It Conveys Your Message Clearly
So, how does that old saying go, ‘A pictures worth a thousand words.’ If that’s the case, a video is probably worth a million words. The Forrester Research report shows that 95% of people remember what they see in a video, but only 10% remember what they read in text-based content.
If you want your customers to understand a complex message, there is no better way to show it than video content. Combining moving images with text-based content helps you deliver a strong message to customers. It is also an excellent medium for introducing a new product.
It Attracts Smartphone Users
More than 90% of customers are inclined to watch videos on their phones. We know that it is not a surprise to you because, with your busy lives, it’s natural for you to watch a video on the go. So, if smartphone users increase daily, that should be good news for video marketers.
Even a Google Research report has shown that smartphone users are 1.4 times more likely to watch videos on their phones than on TV or PCs. Therefore, video content has a much larger market for mobile users. Moreover, even people who watch videos on phones are more likely to share them.
It Increases ROI
Why are you marketing your products? Why are you investing money in your promotional campaigns? You should have a simple motto: to increase your return on investment with marketing efforts. Now, video content has the highest probability of increasing ROI, which is why so many companies are choosing it nowadays.
The Wyzowl 2020 report shows that 89% of marketers believe video content leads to a positive ROI. It may be time-consuming and expensive, but if it pays off in the long run, why not take the risk right? If you start with some informative videos, you’ll have a chance of attracting a 95% audience.
It Boosts Up Your Sales Conversion
If you find some ways to help your videos appear in search results, it will boost your sales conversion. Almost 74% claimed they purchased a product after watching a video. 77% of customers also said they were convinced to buy a product after watching it in a video.
So, there you go; video content can help your marketing initiatives in numerous ways. These are undoubtedly content that you should be more interested in investing in.
Even the most popular search engine, Google, also adores videos. You’ll have a 53% higher chance of appearing in the search results if your site contains an SEO-optimized video.
Putting It All Together
How can your business benefit from a video without making one yourself? We have already answered this question, right? On top of that, we have also shed light on the different aspects of video marketing and how it can benefit us.
We think it’s timesaving, less expensive, and more productive if you advertise your video on others’ channels. So, if you have any further queries, you can let us know in the comment section below.
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