A PERFECT Business Plan can help you make MILLIONS (SECRET Tips from EXPERTS) 

Debamalya Mukherjee Business 04 October 2024 7 Mins Read

What is one purpose of writing a business plan before entering the market? It is a documentary on how to grow your small business.  

Whether starting your business or seeking funding, you need your PERFECT Business plan. Only having a great business idea doesn’t help.  

We often cannot handle the small details when we start our new venture. Let’s say a small mom-and-pop shop in your area started with the same business idea. You don’t notice it at first. But, down the line, it grows into a bigger brand than yours. But why? 

You didn’t have a good growth plan or effective growth strategies. This is where a business plan can help you. When you enter the market, you must follow the business plan thoroughly. Once you do that, you won’t overlook the looming risks or opportunities ahead.  

What is one purpose of writing a business plan before entering the market? 

Frankly speaking, there is more than one purpose. Your other blogs may have stated several ways to write a business plan. But once you know why you’re doing what you’re doing, building a business plan will seem the easiest.  

At VoiceOFAction, our motto is prompting small steps, actions, or precautions to create a long-lasting positive effect. One such motive is to help you understand why you need a business plan before you launch your brand.  

Check out this quick summary to learn more: 

  • A business plan can guide you while organizing your business. It also retains your focus on the most essential things.  
  • You must be aware of competitors’ strategies. Once you do that, you can follow a differentiation strategy as well.  
  • You must make small changes like fixing the budget, creating a lean but efficient team, and, most importantly, projecting how much you should earn in the upcoming 6 months or 1 year.  
  • You can’t do anything without a good business plan.  

Describe your company BETTER. 

Imagine entering the investor’s room. You have skimmed enough pitches. You’ve prepared the best logic to land an investment on the first go. But you forget the basics about your business- your registration number, how much you plan to make a year, what unique skills you have, and other such details.  

Once you do that, it will create a long-lasting NEGATIVE impression on the investor. And we know nothing good will come out of it. Instead, you can produce your completed business plan as you enter the investor meeting. BINGO! 

The investor has all the basic ideas about me and ny business now. In fact, it will also help the investors to relate to your growth plans better. Hence, your pitch will have a 200% impact NOW.  

Stating your business goals clearly 

The third part of a good business plan is your business goals. How to start a small business? This section says it all: 

  1. What are your annual profit expectations 
  1. How much you want to scale your business in 5 years  
  1. What is your projected ROI for 1st, 2nd, 3rd……..”n”th year 
  1. By what time can you achieve Break Even 
  1. How many new customers do you want to attract within “3 months”, “6 months” and so on 
  1. What % of them can be your repeat customers? 

Did you consider why you need these details documented? Other than your think tank, others also need to know these vital details. For example, your executives, team leads, and operators should understand the goals.  

It will motivate them to quantify and link their achievements to the company’s business objectives. It would be a great move to drive growth in a world where 15% of the employees only feel motivated.  

The bottom line is to keep everybody on the same page in your company. Employees perform better when they know what they are trying to achieve.  

Describe your products and services better. 

Do you know how your business USPs feed from your products? That’s easy. Check out your Business plan’s “Our Products and Services” section.  

Do you know the purpose of writing a business plan before entering the market? There is a need to keep the team streamlined. The business plan lays out a detailed product strategy. Later, your R&D team can observe the product strategy and do their research accordingly. 

Are there new marketing ideas blowing up in your company? I mean, everybody is trying out innovations. However, the marketing ideas must align with the product goals, too. For instance, your “main marketing messages” can relay the critical product features.  

How Business plan helps- Example 

Imagine you sell your product at $30 per unit. The COGS, including taxes in the offline market, is $35. However, the retail distributorship and other inventory costs for online sales are much lower. Hence, the online retail price is $32.  

Now, there is a sudden drop in sales after 3 months. Eventually, your marketing team finds out that all 2 and 3-star reviews say that “prices are higher.” So that’s the reason for the plummeting sales. Now, what will you do about it? 

You need a good marketing strategy to eliminate all odds. Here is your chance. You can emphasize one of the products USPs to create value. Imagine your friend is developing a marketing plan for her new business. What should she put in this plan?  

Product USPs, for sure. It should specify how customers can find value in the product.  

In this case, we will assume that your products have the advantage of being eco-friendly and organic. So, you can create angles like ethical production, planet-friendly, and premium quality to distinguish your product from others.  

Such ads will have a lasting impact on the minds of consumers. Around 62% of Americans prefer organic and eco-friendly products. Therefore, you can garner positive word of mouth by projecting your product to be organic and eco-friendly.  

The bottom line is that marketing strategies draw extensively from product strategies. Without a business plan, you have no discrete and documented product strategy.  

Analyzing competitors 

What is one purpose of writing a business plan before entering the market? Among many, one essential purpose is skimming the competition. In fact, competitor analysis is one of the pivotal aspects of a business plan.  

Suppose there are three major competitors in your market. The business plan lays out a detailed plan of competitor analysis at regular intervals. If you don’t want to lose customers, evaluate your competitors’ strategies frequently.  

Since competitor analysis is an integral part of a business plan, you can’t ignore it. Meanwhile, competitors always try different things to make their business stand out.  

You may get hundreds of differentiating ideas by evaluating their strategies. The bottom line is that competitor analysis gains importance from your business plan. We already know how important it is for your business.  

Better financial projections for your business 

How to grow your small business to earn $1000 in the first month? Seems challenging, right? But you can achieve that easily with sound financial projections. You can follow this formula to make financial projections in your business plan: 

  • Your net profit margin for the upcoming 12 months  
  • Measure liquidity and your ability to pay back debts (current ratio). 
  • Frequency of collecting receivables in a year (turnover ratio) 

Please Note: If you have a net margin of $1000 (every month), a current ratio of 1.0, and a turnover ratio of more than 1, your business is doing fine. 

Example of companies with iconic business plans before entering the market  

What’s the first brand that flashes when considering poised business plans? I can think of none other than Amazon Inc.  

Once a small startup, Amazon made a clinical strategy of adding and rotating revenue to grow big and diversify business. In the initial days, Amazon only started as a remote bookseller.  

However, Jeff Bezos made reasonable projections through competitor and market analysis. Hence, Amazon made a swift entry into the e-commerce market. Hence, we may ask what must an entrepreneur do after creating a business plan? 

Evaluate it and create strategic leads for business growth, as Amazon did.  

Meanwhile, they had the early mover advantage. The company not only made growth projections. But they had a robust competitor analysis, too. Amazon’s business plan was enriched with a niche study of each competitor’s strengths and weaknesses.  

That’s how the brand always stayed at the top.  

Frequently Asked Questions (FAQs)!!! 

What is one purpose of writing a business plan before entering the market? The most significant purpose is to scan the market to create a differentiation strategy. But readers want to learn more about business plans.  

What is the purpose of writing a business plan? 

A business plan helps you project challenges and opportunities. Hence, you can make better business decisions.  

What is the primary purpose of writing a business plan quizlet? 

The quizlet contains critical excerpts from the business plan you will present before investors. Hence, it helps you source capital for your start-up.  

Why is a business plan essential before starting a business? 

Business planning before starting a business serves these purposes: 

  • Set practical business objectives (KPIs) 
  • Allocate the resources as needed (optimal investment to reduce overhead costs) 
  • Identify the potential threats within the upcoming 12 to 18 months  
  • Create theoretical strategies to overcome threats  

Make your Business Plan TODAY!! 

Growing a successful work is a genuine toil! That’s why many start-ups fail. Only 25% of start-ups make it to their fifth year. A good business plan can help you count your name in that remaining 25% list.  

Pay close attention to these tips to create a business plan to smooth your forthcoming journey. But don’t forget to keep the scope of continuous learning and adaptation in your BPlan.  

If you need help with BPlans, I can share my MASTER TEMPLATE. Comment with any doubts or queries below!! 

Also read

For over 4+ years, Debamalya’s blogs in Voice of Action have been helping people reinvent themselves like Elle Woods in Legally Blonde. But what is the hack to this Secret Life of Walter Mitty? Taking S.M.A.R.T actions in this Pursuit of Happiness! After reading his blogs, you will find yourself looking inward for solutions for all problems in your life – emotional, physical, financial – you name it. He also has an ingenious way of playing The Witcher 3 and Sekiro as a form of “free therapy”.

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