5 Helpful Tips To Send Holiday Mailers To Your Customers
Nothing kickstarts the joys of the festive season quite like opening holiday greeting cards. Not only are holiday mailers a great way to thank your employees for their hard work, but they’re also a great way to get everyone into the spirit of the festive season.
But if you’re feeling a bit overwhelmed with the task of sending out mailers that employees will appreciate, we’ve listed some helpful tips.
Here Are The Five Best Ideas To Send Holiday Mailers To Your Customers
1. Don’t Procrastinate
It’s essential to send out your holiday mailers early. Sending mailers at the last minute means you’ll need to rush to ensure each recipient receives their mailer and forgetting this gesture altogether can spark upset from employees who might be looking forward to receiving a heart-warming message from the company.
Be sure to send mailers out after Thanksgiving, within the first week of December. Ideally, you can start preparing your holiday mailers as early as the start of November to give yourself more than enough time.
2. Choose Quality Mailers
Of course, you should choose high-quality mailers. Your greeting card choice will reflect how much you care and value the recipients. So instead of looking for the cheapest mailers, look for quality cards with a tasteful and classy design.
Moreover, never substitute physical greeting cards with virtual cards, even if it is a cheaper option. Instead, virtual cards should be sent in addition to physical holiday mailers. Virtual mailers can be sent out on the company’s closing day for the year, while greeting cards should be sent sooner, as mentioned above.
3. Be Mindful Of Religions
It’s crucial to be mindful of the different religions and beliefs of each recipient. You won’t want to offend anyone inadvertently. With this, you’ll want the mailers to send regards for the holidays rather than Christmas or other specific occasions.
Considering religion is a great way to boost cross-cultural communication and diversity in the workplace.
Choose a design and message that considers different religions and belief systems. In addition, avoid using humor in the mailers. It’s best to save the humor for personal holiday mailers.
4. Include A Personal Message
Including a personal message is the most effective way to ensure recipients appreciate their mailer. Including a short, thoughtful message for each recipient will show appreciation. Otherwise, be sure your generic holiday message is suitable for each recipient.
5. Order Extra Mailers
It can be daunting to receive fewer mailers than you need. Whether this mishap results from miscalculations or oversight, the best way to avoid such a scenario is to order extra mailers. By ordering extra, you won’t need to run around at the last minute.
However, remember to avoid using any surplus for the following year when ordering extra. You won’t want employees to receive the same greeting card year after year, as this can be viewed negatively; it’s best to send different cards each year.
Sending holiday mailers is a standard corporate tradition to show employees and business clients appreciation. Aside from offering employees holiday bonuses, extra small efforts like greeting cards and small gifts like company-branded items are also great ways to let employees know they are valued.
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