Berlo’s SMCR Model Of Communication redefined- Benefits, features, and Uses
What is the SMCR model of communication? If this is something that you are searching for, then you have come to the right place.
We all know that communication is one of the most important things in the world. It is the basic instinct of human beings and is extremely necessary for survival. However, as time went on, people started taking an interest in the way we communicate.
This brought the creation of several models of communication that explained the human process of communication, which involved transmission, transaction, and interaction. One of these models is the SMCR model of communication. Keep on reading this article till the end to learn more…
What Is The SMCR Model Of Communication?
David Berlo, in the year 1960, created the SMCR model of communication. The book El Proceso de la Comunicaciónm coined the term for the first time. In English, it roughly means- “The Process of Communication.”
The SMCR stands for sender or source, message, channel, and receiver. It is the model that represents human communication in the simplest form. In this communication model, Berlo describes all the factors or components that play a significant role in the communication process.
The SMCR model of communication is a simple model with four elements. But it is also a straightforward extension of the Shannon Weaver Model of Communication.
The latter had two elements. It is a linear model. However, the SMCR allows the receiver to reply or share feedback. This said mode of communication explains that a message begins or originates at a particular point. The receiver then gets the message, which contains the content the sender tries to communicate.
David Berlo states several other factors are present in the communication process. He breaks down the different parts of the linear communication model by Shannon and Weaver.
Components Of SMCR Model Of Communication
Now that you know what the SMCR model of communication is, it is time to understand and emphasize the basic factors that make up this model of communication.
Here are the key elements of the SMCR model of communication:
Source Or Sender
Communication starts with the Sender. This is where it all begins. The sender is the person who creates the message. He then transports it. This is where the message originates. This is the first step of the communication process.
The sender needs specific skills, such as communication skills and knowledge, and a clear understanding of the social systems that might affect the message. Without these skills, the sender cannot frame the message correctly, and the receiver will not receive the original message.
Message
The message is one of the most important parts of the SMCR model of communication. This is the result that takes place after the sender of the information converts his thoughts to a well-defined sentence by implementing all the necessary skills.
The creation of the message by the sender is also called encoding. But how do you recognize a coded message? It has content and some elemental signals to make the message compatible for transfer. The other things are the code and the message structure.
The code is the program to process the message transfer. The fifth element in the chain is treatment. It is the process we use to encode and send a message.
Channel
The C in SMCR stands for Channel. It is the medium through which the information or the message reaches the receiver. There are several modes of transmission of the message. It can either be verbal or non-verbal. Anything written, audio, video, or voice is also a channel.
Often, you need less help from a created medium. Maybe you can transmit a message with just a nod or a shrug. Here, gestures and body language encode and transmit the message. In general terms, there are five ways in which human beings communicate. They are through smelling, touching, gearing, tasting, and seeing.
Receiver
The receiver in communication is the last stage of the SMCR model of communication. This is where the journey of the message that was being transported ends. When the message reaches the receiver, they try to understand the meaning and need for the message. This is the process of decoding.
After decoding the message of the sender, the receiver needs to think of all the things that are related to it. In this way, they are able to respond to the message smoothly. According to Berlo, communication can be effective when the sender and receiver are on the same page or same level. Only then can the communication be smooth.
Frequently Asked Questions (FAQs)
Now that you have almost reached the end of this article, I hope that most of your queries have been answered. However, here are some of the questions that readers frequently ask regarding the SMCR model of communication. You might want to go through them to learn a bit more about the topic.
The full form of SMCR in the model of communication is the sender-message-channel-receiver model of communication. This is the expansion of the Shannon Weaver communication model, but David Berlo created it.
There are many models that are used in the act of communication. Here are some of the most important models of communication:
• Berlo’s SMCR model of communication
• Aristotle’s model of communication
• The linear model of communication
• Interactive model of communication
• Westley and Maclean’s model of communication.
In case you are looking for the four elements of the SMCR model of communication by BERLO, then here they are:
• Sender
• Message
• Channel
• Receiver
Wrapping It Up!
Communication is one of the most important things in the world. It is a basic necessity that is crucial for survival. Throughout history, there are several models of communication have been brought to the forefront. And one of them is the SMCR model of communication.
Most entrepreneurs seek concrete data on this SMCR communication model. This blog is a detailed guide for them. Furthermore, if there are any other queries related to the same, kindly feel free to write them down in the comment section below.
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