Video marketing has come a long way in a very short period. Brands worldwide have believed video marketing to be the best way to reach out to more people.
86% of businesses use video as a marketing tool, and that number increased by 65% in the last three years.
Brands prefer to spend their budget creating a marketing video even though it is quite expensive to do so.
This is simply because video marketing offers them a better ROI and more positive outreach. Videos are the most popular medium of content in 2021. So, if you are running a business, you have to make full use of video marketing right away.
Even if your business is small, video marketing can offer a better value to you. You just need a good quality video maker and a few effective tips that will show you how to create the right content for your business. Let’s check out these tips on video marketing in today’s blog.
Tip 1: Quality Over Quantity
Your primary focus should always be on creating good quality content over quantity. You must set uncompromising standards of quality when you are creating videos for your business. In most cases, this involves cooperating with reputable video editing services.
People are more interested in watching valuable content rather than a tonne of useless videos. You should only try to create videos that offer value and entertainment to your audience.
Even if that means creating less content on a weekly or monthly basis, it does not matter. Instead of spending your energy on creating random videos, channel everything into creating one good and valuable video content.
You’ll see that the audience will engage with that more positively and offer their support to you over time.
If you notice closely, you’ll see that most of the top YouTube creators in the world try to keep their video count low. This is because they can focus on creating better and more efficient content.
Tip 2: Create Content That Educates
Just like creating quality content, you should not only focus on creating videos meant for entertainment. Try to focus on educating your audience as well.
The more your audience is aware of your products and services, the higher your chances are to retain them in the long run.
People love brands that spend time and effort helping the audience to understand and get an idea about what they will be dealing with.
For this purpose, “How To” videos are best for any business. These videos should use concise language and focus on the thing you’re teaching your customers. Make sure you get rid of all fluff with a video trimmer and use transitions to smooth out the video flow. Well-made educational content helps customers and shows your product in a good light. This is especially important if your business is small, and you have to let the people know what your brand is all about.
So, when you upload educational videos, it will help you spread awareness among the target audience. You can also create videos on sharing tips, tricks, and even behind-the-scenes as well.
Tip 3: Use The Right Keywords
Create a clear transcript using the set of keywords that you have found out for the video. YouTube will automatically post the video, and you can find the video by the keywords displayed in the video.
Focus on naturally naming your target keywords in the first few seconds and separately throughout the entire video.
After uploading the video to YouTube, edit the transcript to detect any errors in it. Using the right keywords will help the audience to discover your content with more ease.
There are many websites where you can filter out the best keywords related to your businesses.
Tip 4: The First Three Seconds
Experts have suggested that the first three to five seconds of a video create a major impact on the audience’s mind.
If the intro is not exciting or appealing, then there are high chances that people won’t watch the video until the end.
That is the reason why you have to be careful with the first three seconds. Your entire video might have a wonderful and very useful message for everyone out there.
But, lack of enthusiasm and the inability to grab the attention in the first three seconds will result in total disappointment.
So, you have to add attention-grabbing elements in the intro to grab the people’s attention and intrigue their minds.
Tip 5: Focus On Multiple Platforms
Focusing on multiple platforms can be a great way to ensure better reach and popularity. Most of the top brands these days focus on promoting their content on multiple platforms.
Just because you have 100k followers on Instagram does not mean you will ignore the 10k followers on Facebook.
Even the smallest numbers can have the biggest impact when we are talking about video marketing. So, it is a great idea to promote your Instagram videos on Facebook, Twitter, TikTok, and YouTube. Try to capture as many audiences as you can.
Tip 6: Use Video Testimonials
Don’t forget to get video testimonials from your best clients. Satisfied customers can help you to sell your products and services more.
It’s not difficult, and you can do it very quickly. Contact a few happy customers, record introductory texts on your mobile phone, edit them to the most important information, then buy geo-targeted ads and post them on social channels.
Post it on your website and use it in email campaigns for your existing customers. Let others know how satisfied your previous customers are after they shopped from you. Using proper video testimonials is a fantastic way to gain ground.
Video marketing is undoubtedly a tedious process and requires a lot of effort. But no other form of marketing can offer better ROI and help to retain customers as videos do. That is why 93% of marketers have agreed that video marketing is the best way to promote a business online. Make sure to follow the tips that we have discussed in this blog, and you’ll be in a better position to create the best video marketing strategy for your small business in the coming days of 2021.