Q1. Which Of The Following Is A Benefit Of Display Advertising Over Search Advertising?
1: Display advertising is cheaper than search advertising
2: Appearing on relevant websites offering advertising space
3: Display ads are more likely to be clicked on
4: Ads can appear at the top of search engine results pages
The correct answer to the question is which of the following is a benefit of display advertising over search advertising? is Option 2: Appearing on relevant websites offering advertising space. However, if you want to find out why it is the right answer, you will need to look at the explanation.
Wondering why “Appearing on relevant websites offering advertising space” is the right answer? When you are bidding for some keywords in the search ads, you can appear in some of the specific search engines like Bing, Google, and others based on those specific keywords.
However, things are different for display advertising as you will have the option to place the ads in whatever relevant niche websites. It means the audience will be already familiar with the niche, and you have a higher chance of getting more conversions and clicks.
Now that you know the right answer of “which of the following is a benefit of display advertising over search advertising?” You need to know more about it before you can use it for your business.
What Is Display Ads?
Both search ads and display ads are very popular among marketers. However, both of them are very different from each other. It is also very well known as banner ads and a form of paid advertising. A display ad comes with a photo or image with a hyperlink hidden inside it.
Clicking on those photos or images makes them move directly to the landing page. There are different types of display ads available. While they come with a lot of advantages, in some of the things, search ads work much better.
Other Benefits Of Display Advertising
You learned about only one benefit of display advertising from the answer of “which of the following is a benefit of display advertising over search advertising” Nevertheless, there are plenty of other benefits that you need to know about before using them for your business. Here are some of the most effective and common benefits given below that you can take a look at for a better understanding.
1. Provide Remarketing Opportunities
One of the most popular benefits of display advertising is remarketing opportunities. Remarketing is very important for business as it helps to target the visitors who have previously shown interest in your website and products. In addition, if the remarketing campaign is well placed, it might help many customers to remind them about the products and services you are offering.
2. They Are Visually Appealing And Eye-Catching
One of the reasons most people choose to display ads over search ads is that they are much more eye-catching. It makes the customers more likely to click on the ad and show interest. In addition, you have the option to become creative with the ads and personalize them as you want.
It will help you to give the opportunity to create ads based on the audience type and include video, audio, graphics, and others. But, that’s not all; you will be able to include SEM marketing advertisements that help you include message opportunity limit, character counts, and others.
3. Affordable Compared To Others
Compared to all the other advertising options, display ads are much more affordable. However, some other channels like radio or television require an investment of some extent to get good results.
However, display ads can help you to get good results easily without investing a lot of money. You will need to make sure that you are using all the resources the right way to get the best result. Otherwise, you might not be able to get a good result from the display ads compared to the investment.
4. Easily Monitor And Track Engagement
With display ads, you will be able to track and monitor the engagement of your ad easily. It will help you to keep track of your campaign. You will be able to see the details to find out what is working and what is not working. Changing them will help the campaign to perform better and improve the results.
Frequently Asked Questions:
Some of the most common benefits of display advertising over search advertising are graphics, messaging, branding of the company, video, others to attract attention and stand out. But, apart from that, they make the intended audience familiarize themselves with the brand. Thus, it helps to build the initial interest with the audience who have the intent to purchase.
The primary purpose of display advertising includes brand messages to visitors of the site, general advertisement delivery, etc. As the display ad is mostly interactive, advertisers and brands get the opportunity to engage with their users in a better way. It can also become a companion ad.
The correct answer of “Which Of The Following Is The Most Accurate Analogy For A Display Advertising Network A” is “A marketplace between online publishers and advertisers.”
The right answer to this question is “The exact location of your ad on a particular page of a website.”
This article will help you find out the right answer to “which of the following is a benefit of display advertising over search advertising?” along with an explanation. This is an important question of Google Digital Unlocked and Google Digital Garage Certification exams.
Make sure to go through all the other information given along with the answer to find out the answer easily. If you want to get answers to similar questions, comment below which one you want to find out. Also, share the article with others if it helped you.