What Are The Components Of The Berlo’s SMCR Model Of Communication?
What is the SMCR model of communication? If this is something that you are searching for, then you have come to the right place.
We all know that communication is one of the most important things in the world. It is the basic instinct of human beings and is extremely necessary for survival. However, as time went on, people started taking an interest in the way we communicate.
This brought the creation of several models of communication that explained the human process of communication, which involved transmission, transaction, and interaction. One of these models is the SMCR model of communication. Keep on reading this article till the end to learn more…
What Is The SMCR Model Of Communication?
David Berlo, in the year 1960, created the SMCR model of communication. It was first published in a book that was called El Proceso de la Comunicación, which roughly translates to The Process of Communication.
In this, the SMCR stands for sender or source, message, channel, and receiver. It is the model that represents human communication in the simplest form. In this communication model, Berlo describes all the factors or components that play a major role in the communication process.
The SMCR model of communication is considered an expansion of the Shannon Weaver Model of Communication. This said mode of communication explains that a message begins or originates at a particular point. This message that contains the information is then transported to the receiver of the message.
According to David Berlo, there are several other factors that are present in the process of communication. He breaks down the different parts of the linear model of communication by Shannon and Weaver.
Components Of SMCR Model Of Communication
Now that you know what the SMCR model of communication is, it is time to understand and emphasize the basic factors that make up this model of communication.
Here are the key elements of the SMCR model of communication:
Source Or Sender
Communication starts with the Sender. This is where it all begins. The sender is the source of the message that will be transported. This is where the message originates. This is the first step of the communication process.
The sender needs to have certain skills like communication skills and knowledge, as well as a clear understanding of the social systems that might have an effect on the message. All these skills are needed to efficiently transfer the message to the receiver.
Message
The message is one of the most important parts of the SMCR model of communication. This is the result that takes place after the sender of the information converts his thoughts to a well-defined sentence by implementing all the necessary skills.
The process of the creation of the message by the sender is also called encoding. All the messages that are passed on are made up of content, elements, treatment, code, and structure.
Channel
The C in SMCR stands for Channel. It is the medium through which the information or the message reaches the receiver. There are several modes of transmission of the message. It can either be verbal or non-verbal. It can be written, audio, video, or through voice.
There are times when the message is transmitted, even through body language or gestures. In general terms, there are five ways in which human beings communicate. They are through smelling, touching, gearing, tasting, and seeing.
Receiver
The receiver in communication is the last stage of the SMCR model of communication. This is where the journey of the message that was being transported ends. When the message reaches the receiver, they try to understand the meaning and need for the message. This is the process of decoding.
After decoding the message of the sender, the receiver needs to think of all the things that are related to it. In this way, they are able to respond to the message smoothly. According to Berlo, communication can be effective when the sender and receiver are on the same page or same level. Only then can the communication be smooth.
Frequently Asked Questions (FAQs)
Now that you have almost reached the end of this article, I hope that most of your queries have been answered. However, here are some of the questions that readers frequently ask regarding the SMCR model of communication. You might want to go through them to learn a bit more about the topic.
The full form of SMCR in the model of communication is the sender-message-channel-receiver model of communication. This is the expansion of the Shannon Weaver communication model, but David Berlo created it.
There are many models that are used in the act of communication. Here are some of the most important models of communication:
• Berlo’s SMCR model of communication
• Aristotle’s model of communication
• The linear model of communication
• Interactive model of communication
• Westley and Maclean’s model of communication.
In case you are looking for the four elements of the SMCR model of communication by BERLO, then here they are:
• Sender
• Message
• Channel
• Receiver
Wrapping It Up!
Communication is one of the most important things in the world. It is a basic necessity that is crucial for survival. Throughout history, there are several models of communication have been brought to the forefront. And one of them is the SMCR model of communication.
In case you were searching for information regarding the SMCR model of communication, I hope that you found this article to be of help. Furthermore, if there are any other queries related to the same, kindly feel free to write them down in the comment section below.
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