It’s no secret that technology plays a major role in our personal lives, but did you know that it affects our professional lives, too? Technology has a huge impact on job searches. In fact, 79% of applicants use social media and technology to conduct job searches.
Gone are the days of walking into businesses for job applications or checking the classifieds section of the newspaper. Today, it’s all about the online connection for job seekers, and that means that HR teams need to keep up.
One of the ways that HR professionals can use technology in the hiring process is to implement digital recruitment efforts. Let’s take a look at how digital recruiting can impact your hiring systems.
What Is Digital Recruitment
Before we discuss the benefits of digital recruitment, let’s take a moment to discuss what digital recruitment is. Digital recruitment is when companies such as use technology as a way to attract and hire talent for open job positions.
Digital recruitment can be referred to as online recruitment or social recruitment. It’s a way for businesses to attract talent from around the world while cutting costs.
Digital recruitment is extremely important for reaching the maximum possible number of candidates. This is because more than 89% of the world’s population own a smartphone or personal mobile device. As such, it’s more important than ever to attract talent digitally.
Common digital recruitment avenues include platforms such as:
These platforms help HR professionals connect with potential hires and vet them for the position.
Finally, digital recruiting also includes employee onboarding processes. Teams such as WorkBright.com help HR professionals get their employees integrated into their businesses. That way, they can begin working faster.
Top Digital Recruitment Strategies
There are tons of digital recruiting strategies out there. And, the strategies that your business chooses will affect the talent you attract. Here are some of the top digital recruitment strategies to consider.
1. Social Media Recruiting
One of the most common types of digital recruiting is social media recruiting. Social media recruiting means using social media platforms as a type of hiring software.
Since most individuals spend an average of nearly 2.5 hours a day on social media platforms, social platforms offer a great way to connect with candidates. They allow HR professionals to develop more personal relationships in lower-pressure environments.
HR professionals use social media to attract talent in a number of ways. A few of these methods include:
- Running social media ads
- Using relevant hashtags for job openings
- Tweeting links to open job listings
- Sending candidates direct messages
Social media outreach is a great way for HR professionals to connect with candidates quickly. It’s a way that boosts response time and makes the company feel more approachable for potential hires.
2. Mobile-Friendly Careers Pages
We use mobile devices in countless different ways. One of those ways is to look for new jobs.
Many individuals are seeking employment using their mobile phones. As such, it’s important for businesses to target this audience. Having mobile-friendly careers pages helps businesses capture the attention of their audience.
Having a mobile-friendly careers page means not only having a page that’s visible on mobile devices but also having one that’s easy to use. Candidates should be able to quickly find key information and apply for the job.
3. Digital Interviews
Virtual interviews are a way for HR professionals to review candidates digitally. Digital interviews are when a candidate answers a set of questions and creates a recording for the hiring manager to review at a later date.
These interview options are great because they can be used remotely. Plus, they offer businesses flexibility, standardization, and boosted efficiency.
Benefits of Digital Recruitment
Digital recruitment offers businesses a huge number of benefits. Here are some of the major ways that your HR team can take advantage of digital recruitment tools.
1. Greater Efficiency
When you implement digital recruitment strategies such as digital interviews, you’re able to remove a lot of hurdles.
For one, you can make it easier for candidates to schedule time with their potential employers. Remote hiring efforts like digital interviews mean that you no longer have to conduct multiple phone screens that require coordinating buy schedules.
On top of that, recruiters can evaluate interviews on their own time. This helps them reduce the time it takes to hire and utilize their time in a way that better benefits the company.
Digital recruitment also allows faster two-way communication with potential candidates. Businesses can use digital recruiting platforms to connect with clients and save time.
2. Improve Flexibility
Unlike traditional recruiting methods, digital recruitment gives you access to your talent pool at any time. Regardless of whether you’re at the office or at home, you’re able to connect with candidates.
This is especially beneficial in a world that is battling the coronavirus pandemic. It allows clients the ability to complete interviews without having to travel to do so or risk spreading infectious diseases.
On top of that, many digital recruiting solutions allow individuals to use a variety of devices throughout the hiring process. Candidates and HR professionals alike can use laptops, mobile devices, or desktop computers to access hiring tools and platforms.
One major challenge that HR professionals experience in hiring processes is standardizing the way that things work. Interviews and onboarding processes can easily go in multiple directions and key steps can be left out of the process.
Digital recruitment efforts, however, help standardize hiring processes. For one, recruiters have a written record of all the steps and questions used when hiring a new candidate.
In addition, many platforms guide both candidates and professionals through the entire process. This ensures fairness and rigor every step of the way and ensures that nothing is left out of the process.
4. Better Exposure
One of the greatest benefits of digital recruitment is that it provides businesses with better exposure. Digital recruiting allows companies to put themselves in front of a larger number of candidates.
For example, in the past businesses relied on physical bulletin boards or newspaper ads. These advertising methods, while effective, can only reach a limited number of people in a very specific area.
Through digital recruitment efforts, however, professionals can access clients around the globe. Digital job boards, social media, and digital ads all enable businesses to target candidates regardless of their geographic location.
5. Improved Candidate Experience
The digital world is where we spend the majority of our time. And, it’s where millennials and younger generations feel the most at home.
What that means is that utilizing digital recruitment strategies can help your candidates feel at home. Digital technologies can help candidates relax and better engage with your brand.
On top of that, digital recruitment strategies make it easier for candidates to move through your hiring process. The result is an improved client experience and a more positive outcome during the hiring process.
6. Higher Quality Candidates
When you combine improved efficiency and improved exposure, you get a recipe for attracting better-quality candidates. The reason for this is that you increase your talent pool and thus your chances of attracting a strong candidate.
On top of that, you’re able to attract international talent with important global experience. As markets are becoming increasingly more globalized, goods and services are moving more quickly than ever.
The result is that it’s becoming a necessity to have international talent who are versed in these services in any particular space. Businesses are able to attract talent with unique skill sets that they wouldn’t find in their home country.
Finally, you can also attract better-quality candidates by reaching out to passive candidates more easily. This prevents you from missing out on potential hires who could offer value to your team.
7. Maximize Your ROI
One of the main goals for any company is maximizing its ROI in every aspect of the business. After all, at the end of the day, it’s the bottom line that matters.
Digital recruitment makes it easier to do this for several reasons.
For one, shorter time-to-higher means that HR teams are able to accomplish more in less time. Plus, the ability to hire better quality candidates means that the reward for their processes is greater.
What’s more, many digital recruitment solutions are a lot more cost-effective than traditional ways of searching for potential hires. Digital recruitment helps businesses save money on advertising, candidate searches, communication, and even the interview process.
How to Maximize the Benefits of Digital Recruitment
With so many benefits of digital recruitment, it’s no wonder so many businesses are adopting this strategy. And, there are a few things that companies can do in order to maximize those benefits and nail their digital recruiting strategy.
1. Create Engaging Content
The first step to making the most of your digital recruiting strategy is to create engaging content. High-quality and interesting content is what attracts strong candidates and makes your company appeal to them.
2. Utilize Social Media
Social media is a key player in any digital recruitment strategy. It’s where you can build your business’s brand and position yourself to attract job-seekers to your company.
A strong social media presence should encompass several different platforms. Use platforms that target your ideal candidate and focus your recruitment efforts there.
3. Analyze Job Boards
There are tons of job boards that can be used in setting up a digital recruitment strategy. Each one offers different advantages and disadvantages.
To make sure that a job board is truly providing value to your team, take the time to analyze its performance. Compare it against your other recruiting strategies to decide whether to continue using it or to pull the plug.
4. Use Various Hiring Tools
Digital recruitment encompasses a number of different hiring tools. These include tools designed for onboarding, interviewing, and more.
To get the most value out of a digital recruiting strategy, you’ll need to use a variety of different hiring tools. Don’t limit yourself to one digital recruiting solution but use a combination of solutions to build the best possible process.
5. Prioritize Candidate Experience
Creating a good candidate experience is important for attracting talent and keeping them interested throughout the hiring process. When it’s easy to navigate your hiring process, candidates are more likely to engage with your team.
What’s more, failure to create a good candidate experience can cause you to lose out on potential hires. You could be losing valuable team members just because your digital solutions aren’t optimized for your candidates!
6. Track Recruitment Metrics
Your digital recruitment methods provide your team with valuable insights. They let you know what’s working and what’s not. And, luckily, most digital tools provide you with all the data automatically!
A few metrics to keep an eye on include:
- Hiring sources
- Applicants per vacancy
- Cost per hire
- Time to fill
Measure these metrics across the various digital strategies you’re using. This will help you get the most benefit out of the solutions you select.
7. Embrace Feedback
If you’re new to digital recruitment, it’s unlikely that you’ll get your strategy perfected on the first try. Creating a truly successful digital recruiting strategy will require trial and error.
To help speed up the process and make the most of your digital recruiting strategy, however, you can ask for feedback. Gather data from clients, hiring managers, and candidates alike to improve your processes.
Change the Way You Recruit Talent
Digital recruitment is a way for businesses to keep up with changing technology and use it to attract strong talent to their teams. It’s also a way for business owners to provide potential candidates with the most value.
If you found this article handy, make sure you check out some of our other blogs! We’re constantly publishing new tips and tricks to make it easier for you to manage your business.