Customer communication and support have changed a lot over the past few years. And AI-powered apps like chatbots are one of the novel features that have swept through US enterprises.
According to Gartner, a management consulting company, interest in chatbots increased by 160% in 2018.
They also noted that by 2022, 70% of white-collar employees would interact with an AI-based conversation platform.
With the introduction of messaging apps like Facebook and Instagram and the increase in chatbots to communicate with customers, businesses must understand how to design these conversation experiences properly.
This is where conversation design consulting comes in.
If you’re looking to optimize your business, you may want to consider conversation design consulting. This involves designing and strategizing how customers interact with your company. It’s an amazing way to improve customer satisfaction and increase sales.
This blog post will discuss the benefits of conversation design consulting and how it can help your business grow!
What Are The Recent Trends In Customer Interaction In 2022?
In 2022, customers will be interacting with businesses in various ways.
So businesses should be up-to-date with the latest trends and technologies to keep up with customer expectations.
Here are the latest trends in customer interaction:
1. Using Chatbots
As mentioned earlier, chatbots are one of the most popular ways to communicate with businesses.
Chatbots are kinds of computer programs that mimic non-technical conversation. They’re commonly used for providing customer support or answering frequently asked questions.
Most chatbots are designed to understand natural language, so they can carry on a conversation just like a human would.
Customers can interact with chatbots through text or voice messages.
They’re quick, efficient, and can handle many customer inquiries. Plus, they’re available 24/7, which is convenient for customers who may not be able to reach a human during business hours.
2. Optimizing Omnichannel Customer Experience
Omnichannel customer experience is when businesses provide a consistent experience across all channels. This includes brick-and-mortar stores, online stores, mobile apps, social media, call centers, and more.
Customers should have the same experience regardless of how they interact with the business.
For example, if a customer buys a product online and then returns it to the store, the return process should be quick and easy.
If a customer calls the customer service line, they should be able to get help with their issue.
Omnichannel customer experience is important because it provides consistency for customers.
It also allows businesses to keep track of customer interactions and data in one place.
3. Less Personalized Advertising
Advertising is becoming less and less personal. With people being wary about location tracking and giving personal information to third parties, businesses are starting to create advertising that isn’t as personalized.
Instead of ads that are tailored to an individual, businesses are creating ads that target a group of people with similar interests.
This type of advertising is called “programmatic advertising.” It’s a more efficient way to target potential customers.
And it’s less intrusive than personalized advertising, so customers are more likely to engage with it.
For example, if a customer is interested in running, they might see ads for running shoes or fitness tracking devices.
Or, if a customer frequently buys beauty products, they might see ads for makeup or skincare items.
This type of advertising is more effective because it’s more relevant to the customer. It also helps businesses save money because they’re not wasting money on ads that no one will see.
4. Mobile-First Growth
More and more businesses are going “mobile-first.” This means that they’re prioritizing mobile users over desktop users.
This is because more people are using their phones to go online. According to statista.com, mobile devices generated over 54.4% of global internet traffic in 2021.
And that number is only going to increase in the coming years.
Mobile-first businesses are designed for users who are on the go.
They’re easy to use and can be accessed from anywhere. Plus, mobile-first businesses can reach a wider audience because they’re not limited to desktop users.
So if you’re looking to grow your business, going mobile-first is the way to do it.
These are just a few of the latest trends in customer interaction. If you want to stay ahead of the curve, you need to be on top of these trends.
That’s where a conversation design consultant can help.
Conversation design consulting can help you optimize your customer experience.
It also helps you create a mobile-first strategy for your business. Head to the next section to discover some of the benefits of conversation design consulting.
What Are The Benefits Of Conversation Design Consulting?
Conversation design consulting can help businesses in many ways.
Here are some of the benefits:
1. Improve Customer Satisfaction
Conversation design consultants can help you improve customer satisfaction. They’ll help you create a customer-centric environment.
This means that your business will be focused on the customer’s needs. You’ll also be able to create a more efficient customer service process.
This will lead to happier customers and fewer customer complaints.
2. Increase Sales
Conversation design consultants can also help you increase sales. They’ll help you create a sales process focused on the customer.
This means that you’ll be able to close more deals and make more money. Plus, you’ll be able to upsell and cross-sell more effectively.
3. Improve Employee Satisfaction
Conversation design consulting can also help you improve employee satisfaction. Your employees will be more engaged in their work.
They’ll also have a better understanding of the customer’s needs. This will lead to happier employees and fewer turnover rates.
4. Improve Customer Retention
Conversation design consultants can also help you improve customer retention. They’ll help you create a customer-centric environment.
This means that your customers will be more likely to stay with your business. Plus, you’ll be able to create a loyalty program that’s focused on the customer.
Improve Your Customer Support Through Conversation Design:
These are just a few of the benefits of conversation design consulting.
If you’re looking to improve your customer experience, you need to consider hiring a conversation design consultant.
A conversation design consultant can help you in many ways. They can help you create a customer-centric environment, increase sales, and improve employee satisfaction.
Plus, they can help you improve customer retention.
So if you’re ready to take your business to the next level, then reach out to a professional consultant today!