The Benefits Of Offering A Return Service For Your Customers

5 Mins Read Ankita Tripathy 20 Jul 2023
Offering A Return Service For Your Customers

If you have your own business then the hope is that you offer your customers the opportunity to buy from you online and that you have already set up an online business website. 

If you haven’t, then you’re going to be left even further behind than you are right now, and so you need to put things in place to be able to offer your customers the opportunity to purchase from you using your e-commerce website. 

Offering online sales is an essential part of the retail industry, and customers have come to expect it from every business. They use their smartphones to browse and make their purchases online, and so they expect you to be able to deliver the items right to their doorsteps.

Why Should You Offer A Return Service To Consumers? 

Customers also want to be offered a return service if the product doesn’t match up to what they thought it was going to be, and this occasionally happens when you are selling items online, and the picture shown is sometimes different from the product itself.

By offering them a free return service, it’s likely that customers will feel a lot more relaxed when it comes to purchasing from you, and so your sales should increase as a direct result. You can use your local reverse logistics companies to carry out this essential service for you, and so this is one less thing to worry about.

The Unexplored Advantages Of Product Returns

If you have never contemplated offering free returns once the item is shipped out, then the following are some of the reasons why it might offer huge benefits for your business.

A Better Customer Experience

Better Customer Experience

Your customers need to feel more confident when they are buying off your e-commerce website because people generally prefer going to brick-and-mortar stores where they can actually see and feel the object that they wish to buy.

Some are a little reluctant to purchase online and so if you offer them a free return service if they are not happy for any reason, then you can be pretty sure that is going to create a much better customer experience for everyone.

Your Sales Will Certainly Increase

Sales Will Certainly Increase

Now that you have removed another barrier for your potential customers, they will reward you by buying a lot more items knowing that they won’t have to pay for the return costs should it not meet their expectations.

This is especially true if you are someone who is selling clothes or footwear because people generally like to try these on before they buy. If you have been looking for something that gives you a competitive edge over your competitors, then this could be the perfect solution.

Favorable Brand Reputation

Providing free product returns can actually help your brand come out as a positive one. When consumers have a good experience with the business, chances are they will return back. And most possibly, with new customers. The importance of word-of-mouth publicity and positive reviews cannot be undermined nowadays. 

Also, offering free returns determines your sustainability commitment. Since it reduces the carbon footprint and waste related to item returns, customers begin preferring your brand. 

Gives You A Competitive Advantage

Providing return services also gives your brand a competitive advantage. In a highly competitive market, consumers are most likely to opt for a company offering easy return policies.

As a matter of fact, 80% of customers are most likely to shop from online stores that have zero return charges, By providing easy returns, you get to discriminate yourself from other competitors. As a result, your brand flourishes with time. 

Consumers Know What Expectations They Should Bear

One of the most unpredicted benefits of return solutions is that consumers know what to expect from the brand. As humans, we tend to prefer brands having robust policies like return policies. 

A properly-structured return service makes your customers more confident. They now know that they can easily return a product that is not favorable according to them. As a result, clients already know what the brand might offer and what not. 

3 Smart Ways To Offer A Staunch Return Service

Now that you are aware of the benefits of return solutions, it’s time to know the ways of doing it efficiently. Let’s have a look at the three most effective tips: 

1. Provide Returns That Are Easy-To-Initiate

Nobody likes to get redirected to the same page for a product they don’t even like. It simply turns your customers off, and they never return back. Thus, the smart tip here is to offer them easy-to-process returns. If you have an ecommerce brand, make sure to provide easy and fast returns. 

If they still don’t find the existing policy helpful, provide options like live chat or talking to a customer care executive directly. 

2. Communicate Even The Smallest Details

Brands update their customers as soon as they place an order or pay for it. Then, why do they fail to update them when it comes to product returns? As a brand owner, it is your duty to share updates via texts, emails, etc, about their product return progress. 

This will increase their trust in you and give them a sense of relief while their money is still stuck. 

3. Keep A Constant Return Policy

Are you an online brand that sells your products on various channels? If yes, make sure to maintain a consistent return policy on all platforms. 71% of customers are of the opinion that they want a consistent experience on all channels while returning the product. 

Policies, both online and in-store, must be the same so that consumers do not feel discriminated. Hence, there is less chance of friction and an optimal experience.

The Bottom Line

There are so many other businesses out there that are offering the same products that you are, so being able to separate yourself from the crowd and offer free returns will push you ahead of the curve and hopefully keep you there.

This service will also help to improve your brand image, and people will associate it with convenience.

More Resources:

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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