Question: Which Of The Following Is A Key Strategy For Distributing Your Video Content?
Option 1: Share videos across all of your digital marketing tools. ✅
Option 2: Pick one primary place to share your video content. ❌
Option 3: Trust word-of-mouth to drive traffic to your videos. ❌
Option 4: Send out a postcard to relevant mailing lists. ❌
Final Answer: Option 1.
Which Of The Following Is A Key Strategy For Distributing Your Video Content?– The Explanation
Which of the following is a key strategy for distributing your video content? We have already answered that sharing video across all digital marketing channels is the best way to utilize video marketing. So, if you’ve been paying attention to the social media landscape over the last several years, you’ve definitely seen that video is becoming increasingly popular on almost every site.
Some older social media platforms like Instagram and Facebook have also begun incorporating new video features to prioritize their video content. Instagram and Tik Tok have introduced the new Reels feature. It has become the epitome of engaging video content. YouTube continues to rule the internet world for its video content, consistently ranking as the second most popular search engine after Google.
So, we mean that video should be a part of your social media strategy. If you don’t start experimenting with video content, you’ll be left behind as the social landscape evolves. You can even benefit from video without making one yourself.
The popularity of video content on social media has helped 93% of brands gain new customers. Twitter statistics show that tweets with video receive 10 times the amount of interaction as tweets without video. By 2020, video content has taken up almost 15% of all Facebook content. YouTube has even surpassed Facebook as the most effective medium on consumer behavior.
What Is Digital Marketing?
Before we dive deep into which of the following is a key strategy for distributing your video content, let’s find out what digital marketing is. Digital marketing refers to any marketing that takes place through digital platforms. Content creation, SEO, social media marketing, PPC advertising, email marketing, affiliate marketing, online PR all are examples of digital marketing.
But why do you need a digital marketing strategy? Well, for one thing, the business sector is rapidly becoming more digital. So while some businesses may be able to keep their conventional marketing attempts intact in brick-and-mortar stores, most of them will be unable to do so in 2021 without using digital features.
It’s fruitless to wander in different directions without fully knowing if your content is yielding positive results or not. Therefore, having an online presence is essential, and digital marketing can help you make sure that your initiatives online are paying off.
Furthermore, digital marketing has advantages that traditional marketing may not always provide. For example, it usually allows you to reach a more targeted and larger audience group than you could win over. As a result, even organizations that consider themselves more conventional use digital marketing in their promotional campaigns.
What Are The Benefits Of Distributing Your Video Content?
We have already mentioned which of the following is a key strategy for distributing your video content. But, apart from the specific benefits we have discussed above, video content has a wide range of advantages for organizations. So, let’s find out the benefits of a video marketing campaign.
It Increases Site Traffic
Businesses that invest in video marketing are more likely to receive increased traffic to their websites. The Wyzowl report shows that video has helped 86% of marketers increase site traffic, and 83% of marketers claim video has boosted audience spending time on their site. If you find some ways to make your videos appear in search results, it will yield a positive result.
This is a significant achievement if you know what it means to get even one additional visitor to your site every day or extend that person’s website duration even for a few seconds. In addition, each of these touchpoints provides more brand exposure and magnifies your brand offerings to offer to your customers.
It Helps In Lead Generation
According to Wyzowl’s research report, 84% of marketers claim video has helped them create quality leads. But, unfortunately, it’s easy to brush over statistics like these without considering what they signify for a business. So, let us clarify that every additional lead represents a new potential income source for your company.
The success of video in this field is most likely attributable to its dynamic nature. It’s easy to persuade a customer to watch a few seconds of video, which provides you a better chance of capturing their attention. Therefore video content is more effective than static images or written blogs.
It Increases Brand Awareness
One of the essential tools available to marketers for increasing brand recognition is video content. But, unfortunately, consumers who have never heard of your company are unlikely to read or interact with your text or image-based material.
Now, all you have to do is provoke the audience to watch just a few seconds of your video, so you better make it entertaining. It will correspond to how someone is conditioned to consume online stuff today. If you can maintain their interest over the initial few seconds, you’ll have a better chance of getting them to follow you on social media, visit your website, or just see more of your content in the future.
Even if they don’t make it through the first few seconds, you’ve captivated their attention, and they might remember your brand’s name, product, or industry afterward. Marketers understand that generating awareness is the first step in attracting a customer, and video is the easiest way to do that.
This article has tried its best to answer the ‘which of the following is a key strategy for distributing your video content?’ question. We have also explained what digital marketing is and why video marketing is an essential part of it.
The easiest way to incorporate video marketing is to get started on a production project and track your digital marketing efforts’ KPIs. However, if you want to know more about video content, you can ask us in the comment section.